CIPUTRA LIFE, EXPANSION OF CIPUTRA GROUP IN INSURANCE BUSINESS
As a major player in property and automotive industry in Indonesia for more than 35 years of work in Indonesia, Ciputra Group and Tunas Group collaborated to launch Ciputra Life, a company focused on providing life and health protection, to build a better future for Indonesian families . This launch also signifies the commitment of these two big groups to take part in the life insurance industry in Indonesia.
The launch was attended by OJK representatives, banking, finance and property colleagues, Board of Directors and commissioners of Ciputra Group, Tunas Group and Ciputra Life, as well as representatives of TV, print and online media in Indonesia.
Based on the report of the third quarter / 2016 of the Association of Life Insurance Indonesia (AAJI), the life insurance industry revenues increased by Rp 158.65 trillion, up 78.1 percent compared to the same period in 2015. AAJI predicts growth of 10% 30%. This creates great opportunities for business groups in Indonesia to expand its business into the life insurance industry.
In his speech, Harun Hajadi, Managing Director of Ciputra Group, stated, “Ciputra Group and Tunas Group which has been active for more than 35 years in Indonesia, see that there is a great opportunity and need for life and health insurance in Indonesia. Along with the increasing economic growth and welfare of the people of Indonesia, the community will certainly perform better financial planning and require life and health insurance protection to ensure a better future ”
Harun added, “Currently, Ciputra Group has developed property projects in major cities and secondary cities throughout Indonesia. For that, we hope that through our extensive network, the penetration of Indonesian life insurance as a whole can be improved. ”
This was agreed by Togar Pasaribu, Executive Director of the Indonesian Life Insurance Association (AAJI), “We welcome Ciputra Life’s presence as a new player in the life insurance industry in Indonesia. Life insurance penetration rate in Indonesia in 2016 only reached about 2 percent of total gross domestic product (GDP) of Indonesia. We believe Ciputra Life can be one of the companies that will have the right football to be monitored in the future. ”
More about Ciputra Life’s products, Hengky Djojosantoso, President Director of Ciputra Life, said, “We will develop innovative products according to the needs of Indonesian families, especially in the digital era. Currently, Ciputra property buyers can get personal accident insurance with a house-wide sum insured at no additional cost. Thus, Ciputra customers can immediately enjoy Ciputra Life’s insurance coverage and perform better and further financial planning through Ciputra Life. ”
Hengky said that as a local company, Ciputra Life fully understands the needs of the people of Indonesia and will continue to commit to developing insurance products and services that add value to the people of Indonesia. “We will optimize distribution channels, either through conventional channels such as partnering with banks and telemarketing, as well as building digital services to open wider access to customers and prospective customers throughout Indonesia. Ciputra Life digital services are not only limited to sales, but also to provide faster, simple, accurate and reliable services to all our customers and potential customers. ”
(Text and Photo by Boni Pramudya)
